Desy Magdalena began her professional journey with strong determination and a proactive mindset, balancing part-time employment alongside her academic responsibilities as a student of Business Administration at Universitas Diponegoro (UNDIP). Rather than viewing work as a distraction from her studies, she embraced it as a valuable opportunity for personal development. One of her early roles—working as a radio announcer—helped her build essential communication skills and cultivate resilience under pressure. Although this path extended her study period, she regarded it as a meaningful investment in her growth. These formative experiences not only strengthened her adaptability but also led her to recognize the advantages of being a generalist—someone equipped to navigate diverse functions and challenges within an organization.
Desy’s decision to pursue her undergraduate studies at UNDIP was made with careful thought and clear goals. She sought a reputable institution that aligned with her financial considerations while also offering an environment where she could push herself beyond familiar boundaries. Moving to a new city, building new networks, and stepping into unfamiliar territory were part of her strategy for personal and professional growth. Her academic choice, Business Administration, stemmed from a deep curiosity about organizational dynamics and how businesses function holistically. While many students focused solely on coursework, Desy intentionally combined academic learning with real-world experiences, building a strong foundation that would later differentiate her in the job market.
After completing her studies, Desy pursued a career path that reflected her ambition and broad interests. She joined a multinational company as a management trainee—an experience that exposed her to multiple business functions and ultimately led her to discover a strong interest in human resources. Initially drawn to marketing and operations, Desy found her true calling in HR, where her comprehensive understanding of business processes proved highly valuable. Her background enabled her to analyze issues from various perspectives, communicate effectively across departments, and contribute meaningfully to people-centered strategies. Today, Desy serves as the People & Culture Manager at Classic Fine Foods Indonesia, where she leads initiatives in talent development, organizational design, and corporate culture—integrating the very elements she once explored as a student.
Through her professional journey, Desy emphasizes the importance of intentional planning, adaptability, and mental resilience. She encourages current students to look beyond graduation and reflect on their long-term goals—identifying their desired industry, role, and the competencies required to succeed. Desy advocates for early preparation, such as researching job requirements, addressing skill gaps, and engaging in continuous learning. Furthermore, she highlights the importance of embracing discomfort and uncertainty as part of the growth process. To her, time is a vital resource—equivalent to both knowledge and opportunity. Her journey serves as an inspiring example that success is not solely about reaching the top, but about progressing with purpose, navigating challenges with clarity, and consistently showing up with commitment. For students and aspiring professionals alike, Desy Magdalena’s story stands as a testament to how bold decisions and a clear vision can shape a fulfilling and impactful career.