Semarang, June 29, 2025 – Students from the IDBU 59 Team of the Community Service Program (KKN-T) at Universitas Diponegoro (Undip) once again provided education to local MSME (Micro, Small, and Medium Enterprise) actors in Rowosari through their multidisciplinary program. This initiative involved a socialization session on marketing and branding strategies for MSMEs, along with training on the use of a spinner machine for food products. The program was aimed at residents of RW 09 and RW 10 in Rowosari Subdistrict and was held at MI Al-Bidayah. The event was attended by neighborhood heads (RW), community unit leaders (RT), and various MSME practitioners from both RW 09 and RW 10.

Presentation of appreciation gifts to the head of RW 09 and the head of RT 5 RW 10

The IDBU 59 KKN-T team adopted the theme: “Improving MSME Quality, Productivity, and Competitiveness through Digital Transformation.” Guided by this core theme, the students carried out their multidisciplinary initiative by helping local MSMEs in Rowosari harness digital media to enhance the quality and competitiveness of their businesses. The socialization on marketing and branding and the introduction of spinner machine technology were part of the execution of this overarching theme.

Following a warm welcome from the faculty advisor of the IDBU 59 KKN-T team, Prof. Dr. Widowati, S.Si., M.Si., and the head of RW 09, Mr. Ismanto, S.Pd., the main event began with a training session on the use of the spinner machine. Achmad Romy explained and demonstrated how the spinner machine functions to improve food product quality by reducing excess oil. A test trial using fried banana chips successfully extracted excess oil, drawing great enthusiasm from the MSME participants.

Spinner machine training session

During the breaks, students distributed a variety of leaflets and booklets they had prepared. These materials offered valuable insights designed to assist MSME actors in growing their businesses. The students also used the opportunity to briefly explain the content of the materials.

Distribution of leaflets and booklets to participants

The next agenda was the main presentation on MSME marketing and branding, delivered by Rachel Paskah Y T, Ardelia Apsarani, Priyo Permana, Febi Fatikhatun N, and Stephanie Ananda. The session began with Rachel Paskah Y T explaining branding strategies to improve MSME competitiveness. Ardelia Apsarani followed by emphasizing the importance of digital literacy and how to apply it effectively. Next, Priyo Permana presented on crafting digital promotional content. Finally, Stephanie Ananda and Febi Fatikhatun N discussed the critical role of product photography and visual design in digital marketing. The presentation concluded with a Q&A session that further expanded the knowledge of the attending MSME actors.

The entire event ran smoothly and received highly positive responses from the participants. Through this program, it is hoped that MSME actors in RW 09 and RW 10 of Rowosari Subdistrict will be able to utilize the knowledge gained to improve their competitiveness, particularly in the areas of marketing and branding.